What Are You Getting? Expert Tools Used To Sell A Home

Do you ever wonder what exactly a real estate agent uses to sell your home? Why do some listings have photos that are amazing while others have an obvious thumb in the top corner of the photo (Yikes!). When you decide to use an agent…what are you actually getting that you don’t have yourself? Below are a list of tools I use in my business:

  1. Seller Preparation Guide: Think of this as your roadmap to understand the selling process. This guide will hit on everything from timeline, to getting your home prepared, all the way through signing your home away on closing day. 

  2. Staging: Staging is a powerful tool that transforms your home into a house that appeals to potential buyers. The idea of staging is to depersonalize, de-clutter, and neutralize your home to an esthetic that is widely accepted and liked. This will help buyer to envision themselves living in your house. I use my knowledge to offer tips for your home prep and if needed I can bring in some light staging (decore). If your home is unique, I know professional stagers we can bring in for a consult.

  3. Professional Photos: When every buyer begins their search online, high-quality photos are your best chance to make a strong impression. I am not a professional photographer, so I hire those who are to ensure your property is showcased in its best light, (AND that all your hard work getting your home prepped doesn’t go to waste) 

  4. Snail Mail Marketing: In a world dominated by digital communication, we can’t underestimate the impact of tangible marketing materials. Snail mail marketing, such as postcards and brochures, can provide a personal touch and reach potential buyers. They are also having a bit of a come back! This is a core part of my 3 Step Marketing Process and allows your home to be marketed to buyers by multiple forms of media. 

  5. Local Multiple Listing Services (MLS): Your property will be listed on our local MLS. It is a centralized database that is accessed by real estate professionals, ensuring that your property is visible to a wide network of potential buyers and their agents. The MLS is also what feeds online real estate sites like Zillow, Realtor.com, and Redfin. 

  6. Social Media: We all know, whether we like it or hate it, a majority of the population is on social media. Why not use a platform buyers are already on to reach them? I share the listing photos and virtual tours, across platforms like Facebook, Instagram, and TikTok to generate interest and engagement.

  7. Website: My website includes a place where my listings are showcased. Potential buyers can easily find detailed information about your home, outside the typical listing sites. 

  8. Monthly Newsletter: In my monthly newsletter I highlight your home. This newsletter is shared with clients, friends, family, and industry professionals. This also increases your listing exposure to those who might not be looking for a home, but could know someone who would be the perfect fit. 

  9. Open Houses: I hold my listings open. This is an easy way to get curious buyers in the door and falling for your home. Most of the time these buyers have already seen photos, and possibly mailers, so they are already invested. 
  10. Communication: Real Estate is my full time job. Communication is the cornerstone of a successful real estate transaction. I keep my sellers informed about market trends, buyer feedback, and any changes to the selling strategy. I am responsive not only to you but buyers agents and buyers who are interested in your home. There is so much ghosting in today’s world, but it has no place in Real Estate. 

Are you surprised by any of these? If so, let me know which ones! 

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